Defining goals and objectives for your club and its members is critical to setting the direction of your club, determining the activities in the club, and outlining the steps needed to help make your club a success; goals that align with Toastmasters’ club mission statement and core values which are: integrity, dedication to excellence, service to the member, and respect for the individual.

To help members achieve their personal goals, clubs are encouraged to create a Club Success Plan, which for many clubs will be based on the targets outlined in the Distinguished Club Program which was established by Toastmasters International as a general measure of club success. Each year the Distinguished Club Program recognizes club achievements in education, membership growth, club leadership and club communication. This measure is not the whole of what makes a club successful, but it does reflect the activities that are required for success.