Hareldau Argyle King, DTM
Public Relations Director for 2024/2025:
· Hareldau Argyle King, DTM
· Partnership with: District 36 Director, Program Quality Director, Club Growth Director
· Mentored by: Barry Piatt, DTM, PDG D36
Public Relations Objectives:
As the Public Relations Manager for District 36 Toastmasters, our mission for the 2024-2025 Toastmasters year involves fostering communication and engagement within the district, between clubs, members, local communities, and the global audience. Here are 10 objectives that can guide our PR efforts:
1. Enhance Brand Awareness
Aim is to elevate District 36's presence across all channels, including its website, social media, and physical or virtual events. Consistency in messaging is key to building the Toastmasters brand across local and global audiences.
2. Boost Member Engagement
Strengthen engagement with existing members by promoting their stories, achievements, and milestones through newsletters, oral narratives, and social media shoutouts. You can also highlight individual clubs and their initiatives, making members feel valued and involved.
3. Drive New Membership
Utilize platforms like **Meetup** to attract new members by showcasing the value Toastmasters offers in communication and leadership development. Craft content that resonates with potential members, and ensure they are directed to a well-designed, informative website.
4. Support Clubs through Communications
Collaborate with club VPPRs to support their communication efforts, offering guidance on promoting events, increasing visibility, and using district-approved resources like **Canva graphics** and email templates.
5. Utilize Social Media for Outreach
Expand your reach by boosting **social media engagement**. Your District 36 Toastmasters presence on Facebook, Twitter, LinkedIn, and YouTube should actively highlight district news, promote club activities, and celebrate member achievements. Calls-to-action, like "Tag a Toastmaster," can increase interactivity.
6. Deliver Timely Information
Through your **email communications** (via MailChimp) and newsletters, keep the district informed about important updates, event invitations, and achievements. Regular, consistent communication ensures transparency and keeps members engaged.
7. Highlight Virtual Leadership
Given the shift to virtual leadership, introduce workshops and discussions to help Toastmasters leaders adapt to virtual environments. This could involve exploring how to build, lead, and influence teams remotely. Emphasize that leadership today can transcend physical locations.
8. Capture and Share Stories
Through your **Oral Narrative** initiative, gather and share inspiring stories from members and clubs across the district. Personal stories resonate deeply with both existing and potential members, building a sense of community.
9. Meetup Platform for Club VPPRs:
Encouraging Club VPPRs to create accounts on **Meetup.com** and join the District 36 Meetup group can significantly enhance member recruitment and club visibility. VPPRs who serve as Event Hosts on Meetup will have the autonomy to:
- Edit or cancel club events.
- Adjust meeting locations as needed.
- Communicate with Meetup members directly to drive engagement and interest.
To get involved and promote their clubs more effectively, VPPRs are encouraged to email **publicrelations@district36.org** for further details on how to join and manage events on the platform.
10. Foster Continuous Improvement
Establish **PR Office Hours** to allow VPPRs to consult with you for specific advice and guidance. By being available to assist clubs in their PR strategies, you’ll encourage growth and improvement across the district.
Schedule an appointment with Public Relations Manager
D36 PR Appointment Calendar - https://calendly.com/publicrelations-district36/10min
D36 Website: https://district36.org/
D36 Facebook Group (private): https://www.facebook.com/groups/district36
D36 Facebook Page (public): https://www.facebook.com/District36.Toastmasters.Public
D36 LinkedIn: https://www.linkedin.com/company/toastmasters-d36
D36 Twitter: https://twitter.com/District36Toast
D36YouTube: https://www.youtube.com/channel/UCxIZpyYJYUNcu7j27DbJQ4Q
D36 Meet up: https://www.meetup.com/district36-org
As Public Relations Manager for District 36 Toastmasters, my team and I aim to continue to uniting the district, foster leadership, and promote growth by building a strong communication framework. By encouraging all members to support our vision and actively participate in district initiatives, we can enhance visibility, drive education, and inspire the next generation of leaders. I invite each member to join our mission, contribute your talents to our communication team, and support your club officers' efforts for success. Together, we can strengthen District 36 and elevate the Toastmasters experience for all.